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Sun-Rasiel Group
Real Estate Sales
Support for selling San Rajiel
Selling your property is all about finding a single buyer.
Recently, it has become common to use bulk appraisal sites when starting a sale, and as a result, more and more people are simply requesting the sale to the company that offers the highest appraisal amount.
The appraisal amount does not guarantee that the property will be sold at that price, but there have been many confirmed cases where some companies offer a price higher than the market price in order to obtain a sales request (intermediation).
Please be aware that the selling price may differ from the appraised value.
Selling price = market price x market conditions x awareness x proposal power
1) Market price Market price is determined by the value of the area and the condition of the property.
However, real estate market fluctuations cannot be seen in real time like stock trading.
When buying and selling stocks, since they are listed on the stock exchange, you can see the price movements in real time, but buying and selling real estate is the same as trading unlisted stocks in that not all information about the sale or purchase is disclosed, and there is a time lag between the conclusion of the contract and delivery, so the price movements are likely to be different from the current market price.
②Market conditions Varies depending on the current balance of supply and demand.
Even in popular areas, if there are a lot of properties available, a price war will break out, and in areas with low demand, even if you are listing the property at market price, it will be difficult to close a deal because there are few people looking.
It also varies depending on the season.
③Recognition real estate is the task of finding just one buyer.
No matter how much you show it to people who won't buy it (no matter how much delicious meat you show to a vegetarian, they won't buy it), they won't buy it.
Therefore, it is important to make as many people as possible aware that the property is for sale, in other words, to make those considering purchasing aware of the property's existence.
4. Proposal Ability No matter how much awareness you raise, it is meaningless if you cannot convey its appeal.
I don’t think a summary that just lists food items and their prices is appealing.
Only by incorporating promotional elements such as "delicious," "fast," and "cheap" can the product's appeal be conveyed, making people want to see it in person and consider buying it.
These four factors are multiplied together to determine the actual selling price and quick closing.
Awareness and proposals are good, but the selling price is exorbitant and ignores the market price.It's lower than the market price, but no one is told that it's for sale.Since it's a multiplication like this, if any of the numbers are zero, it will be difficult to sell and the closing conditions will be poor.
Sales Strategy
It's not a matter of feeling reassured because it's a large company or being worried because it's a small company, but rather the appraisal price and the details of the sales method that are important.
So you might be thinking, "I'll be fine if I ask two companies, one major and one local!" However, the important thing is the content, so make sure to check carefully before making your request.
We consider the process leading up to a sale based on a funnel marketing strategy, and consider and implement the appropriate methods for each stage.
[Example for finding one buyer]
① 1,000 people see that the property is for sale online, etc. ② 100 people look at detailed property information online, etc. ③ 10 people view the property ④ 1 person makes a deal
Not all 1000 people out of 1000 will be interested, so the number will decrease with each step.
So it’s important to put effort into each step.
① Raise awareness as many people as possible. ② Promotion that will make people interested want to visit.
3) Make a good impression on visitors
Successfully sell your property
Three points
At this stage, it is important to get the word out about the property you are thinking of selling.
You reach out to potential buyers through advertising, social media, spreading the word among your real estate networks, holding open houses, etc. Your goal here is to get as many people as possible aware of your property.
Registering with Rains and posting on a portal site is not enough, so we need to think of and increase ways to spread the word.
After the awareness stage, interested buyers show interest in the property.
At this stage, you are required to convey the detailed information and appeal of the property. It is important to prepare sales drawings and descriptions that highlight the features of the property, such as professional photos, so that buyers will want to see the property in person. Since bad photos can give a negative impression, it is not enough to just take photos; it is important to prepare photos that will make a good impression.
This is the stage where interested buyers can view the property in person and compare it with other properties.
At this stage, it is important to answer the buyer's questions and reaffirm the advantages of the property, and price negotiations and adjustments to the terms are also done at this stage. However, the most important thing is to make the buyer want to buy the property in the first place.
Let's structure it in a way that will give you a good first impression, which is made in just six seconds, and a good second impression afterwards.
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